The birth of the stock exchange in Amsterdam, the origins of the Olympic Games, and the Pomodoro Technique explained

💰 The Birth of The Stock Exchange in Amsterdam

Modern capitalism was born at sea, not on Wall Street. In 1602 the Dutch East India Company (VOC) was founded, the first multinational corporation in history and the first to issue publicly traded shares. Rather than relying on a single wealthy patron to fund a perilous voyage to Asia, hundreds of ordinary citizens could buy small stakes and share both risk and reward. A maritime venture had sparked a financial revolution and ownership itself could now be divided, traded, and speculated upon.

Soon, traders began gathering at Amsterdam’s Dam Square to buy and sell these slips of paper and the world’s first stock exchange was born. The VOC pioneered shareholder capitalism issuing the first public balance sheets and even paying annual dividends. The company was so vast it had its own army, currency, and spies, and once accounted for nearly half of the world’s trade. However, with innovation came temptation: 17th-century Amsterdam saw early cases of insider trading, market manipulation, and even financial espionage.

Then came Tulip Mania in the 1630s, the world's first speculative bubble. Tulips were a exotic and rare import from the Ottoman Empire making them status symbols among the wealthy. As demand soared, people began buying bulbs not to plant them but to resell at higher prices. At the peak, a single bulb sold for the price of a canal house. The eventual crash bankrupted investors and exposed the dangerous psychology of greed and irrational belief that some say still drives markets today. By 1650, Amsterdam had become the financial capital of the world. It served as the blueprint for every trading floor. The DNA of modern finance was written not in code but in ledgers and tulip contracts.

VOC’s market cap adjusted for inflation vs American companies valuations as of 2014

🏺 The Origins of the Olympic Games

Over 2,700 years ago in a quiet Greek valley the first Olympic Games were held at Olympia. Events included footraces, wrestling, javelin and chariot races. The Games were both a religious festival and a national truce. Every four years, warring Greek city-states laid down their weapons under the Olympic Truce, one of the earliest examples of international diplomacy that actually worked.

The entire event revolved around ritual as athletes swore oaths before the statue of Zeus. Victors were offered free meals for life, front-row theatre seats, and even political power back home. These prizes led to the first recorded cases of sports corruption with punishment when caught including heavy fines used to fund bronze statues of Zeus that lined the entrance to the stadium. The first known doping scandal also dates back to the Olympics when athletes were accused of eating raw bull testicles to boost strength. From bribery to performance enhancement, the ancient Greeks proved that where glory exists, someone will always try to cheat their way to it.

The ancient Olympics lasted for 1,169 years until Emperor Theodosius I banned them in 393 CE for their pagan roots. Frenchman Pierre de Coubertin revived the Games in 1896, hoping athletic competition could foster peace in an era of rising nationalism and conflict. He wasn't just restoring a tradition but resurrecting the ancient belief that sport could unite rather than divide.

Panathenaic stadium - Athens 1896 Olympic Games

The Pomodoro Technique Explained

In the late 1980s, Italian student Francesco Cirillo was drowning in procrastination. Out of frustration, he grabbed a tomato-shaped kitchen timer and forced himself to focus for just 25 minutes. To his surprise, the experiment worked. That small victory grew into what we now call the Pomodoro Technique, a deceptively simple method built on deep neurological truths about how focus works.

Studies from the University of Illinois and Stanford University show that the brain's attention naturally wanes after about 20 to 35 minutes of sustained effort. Psychologists call this vigilance decrement. By inserting short breaks, you reset the prefrontal cortex and restore alertness. This prevents what neuroscientists describe as mental satiation, where the brain stops responding to the task. The 25-minute sprint followed by a 5-minute rest aligns almost perfectly with the brain's ultradian rhythm, the natural cycles of energy and focus that repeat several times a day.

There's also a behavioral edge. Each completed Pomodoro gives a hit of dopamine and reinforces a sense of progress and mastery. Neuroscientists at Duke University have also shown that micro-goals like completing a single Pomodoro significantly increase task persistence and long-term motivation by creating measurable wins.

Today, the Pomodoro Technique has spread far beyond study desks. Developers, designers, and CEOs use it to fight digital distraction and burnout. Some offices even sync teams around 25-minute work sprints to keep collective focus high. Cirillo's little tomato timer has quietly reshaped how millions manage their minds.

Every brain is different, use longer variations if that works best!

From the canals of Amsterdam to the stadiums of Olympia, progress has always begun with the same impulse: to understand how we work and make it work better.

If you enjoyed this issue, share it with someone who'd love it too. Forward this email or send them a quick text. They'll discover the origins of the stock exchange, learn a focus technique that actually works, or uncover a piece of history they never knew existed. For those who prefer listening, every edition is also available as a podcast on Spotify. Check out our trivia question below too!

Knowledge is better when it's shared…. Until next time - A Little Wiser Team

🕮 Three lessons. Three times a week. Three minutes at a time.
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